Introduction

Get Started with inriver syndicate (SyndInt2021)


Description

We created this skill pill for you, who are new to syndication, to help take the first steps towards successful syndication. We keep the information on a non-technical level to provide an holistic view over the value, the possibilities, but also the challenges that you can face when pushing your product content to different channels.

We discuss

What is  syndication?

  • What is the difference between a 1P, 3P, or a hybrid market approach?
  • Why it is important to approach syndication as a program?
  • What are the typical phases and who are the key stakeholders in a syndication program?
  • What are common pitfalls and how can you avoid them?
  • What are the main building blocks of inriver syndicate?
Content
  • Get started with syndication
Completion rules
  • All units must be completed