Unlock the potential of syndication.
This course on syndication offers a foundational understanding for newcomers and enriches the knowledge of those seeking further insight. Gain a comprehensive, non-technical perspective on the value, opportunities, and challenges associated with disseminating product content across multiple channels.
Topics covered include:
- What is syndication?
- What is the difference between a 1P, 3P, or hybrid market approach?
- Why is it important to approach syndication as a program?
- What are the typical phases, and who are the key stakeholders in a syndication program?
- What are common pitfalls, and how can you avoid them?
- What are the main building blocks of inriver Syndicate?
Duration: 2 hrs
Invoicing and Cancellation: N/A